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|For clear communication or for conflict situations, it is helpful to use this communication strategy:
Benefits of Careful Conversation
Jan: Our advertising campaign hasn't been working very well. I think we need to network with more community based organizations--as we discussed six months ago. I still think that method will work.
Steve: I don't think networking with community based organizations will work that well. Though more people may hear about our company, they may not have the money to buy our products. A lot of people who utilize community organizations are saving money by belonging to them. I think we need to spend money on large billboard signs.
Jan: So you are saying that the people who use community organizations may not have a lot of money. That's true. On the other hand, we may be able to market our lower-priced items to these potential customers. Also, some organizations are more prestigious and attract people with money. Billboard signs are very expensive.
Steve: It's true that some community organizations are prestigious. We could network with those places. We might be able to do that and some billboard advertising--since billboards may create a faster response ...
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